Head of Group Marketing

Head of Group Marketing
My client, a successful group of Hotels in Cornwall & Devon is seeking a Head of Group Marketing. You will produce and deliver a cohesive and joined up Group Marketing strategy to further the Hotels Group Brand, thus achieving sustainable and resilient sales growth. Previous successful experience of managing teams in a similar function is essential. You must also have a marketing qualification and demonstrate a passion and commitment to the hotel industry.
Your responsibilities will be:
To produce and deliver a cohesive and joined up group marketing strategy
To implement group brand standards for all marketing channels
To instruct, engage and manage 3rd party designers and agents on the companys behalf
To manage the groups social media campaigns and activities
To instruct, engage and manage a group PR firm
To develop and grow the brand and develop quality branding associations
To manage all Strategic Group marketing activities
To assist and manage all localised Tactical Hotel marketing activities
To work with the RGMs and FC to produce, manage and monitor the individual hotels marketing plans, ensuring all marketing initiatives in each market segment are delivered in a timely fashion
To develop, run and be responsible for the Group marketing budgets in conjunction with RGMs and Group FC
To support and contribute to the successful management of the business
To fully understand, monitor and compare all key competitors in the market place
To communicate all reports in an accurate, timely and clear manner
To always meet and to strive to exceed all internal and external customer requirements and expectations
To actively assist all hotel departments to deliver the highest of standards to all guests and customers

A full job description is available upon request. Please send your CV to Phil White at Cornwall Staff Agency.

Job Type : Permanent

Location : Truro, Cornwall

Salary : 35k pa

Date Advertised : 29 Jan 2013

Sorry, this position is no longer available.

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